Tuesday, September 12, 2006

Does this work?

So I haven't blogged in forever, and this is a totally random subject, but...

I was on CNN.com today and this stupid ad comes up on their site. I recognize the company - they seem to specialize in these random animated ads. It seemed to start with a map of 50 states, where the states sparkle one at a time. Not too bad. Then it changed to some snake or worm thing that was animated. It got worse when they had some girl with dreadlocks, jammin to her ipod.

But here's the newest ad, which to me, is the strangest yet. In the real ad, the shadows of the people "dance."

These baffle me. As a PR person, I just don't get it. They're advertising mortgage rates and yet it features dancing people. Do dancing people have anything to do with a mortgage? (And personally, I think the man dances kinda...well... gross. What's with all the hip thrusting?)

And, regardless if dancing relates to a mortgage, do they think the dancing people matches the CNN audience? Does somebody log onto CNN to read about news and world events, sees dancing people, and decides, "Hey, I need to refinance my house?"

I just don't get it.